Let’s begin by reminding ourselves what flyers actually are and their purpose, as a precursor to discussing how they can make a big difference to the effectiveness of your marketing campaigns.
What is a flyer?
To some degree it doesn’t really matter what we call our printed materials, as long as everyone knows what we mean when we order them.
“That which we call a rose, by any other name would smell as sweet …”
There is overlap between leaflets and flyers, just as there is between booklets and pamphlets and a host of other items, but so we all know what we are talking about let’s use this straightforward definition of a flyer:
A small printed document designed to advertise an event or product, usually time-stamped so considered fairly disposable
What do we need to consider?
First of all, if it’s going to be out-of-date very quickly, you clearly don’t want to spend too much money on it (after all, another one may be following very soon afterwards).
That said, and depending of course on what you’re advertising, you want it to be of sufficient quality not to put people off – indeed, you want to appeal to them.
Consider the different ways a designer might approach, say, a flyer promoting a candidate in a forthcoming election and a flyer promoting a new take-away restaurant or a furniture sale. And how much the respective designers might be willing to spend!
Having agreed on the budget, you can then decide on what sort of paper you want (for example, gloss, silk, or uncoated), what size (A4, A5, A6 etc.) and of course how many.
You can then think about whether they should be single or double-sided.
What do I put on my flyers?
Again, it very much depends on what you’re advertising … but for starters you’re looking for
all the more so as you probably have very little time before it’s discarded!
So, you’d want it to be immediately obvious what it is that you’re advertising. You’d want a call to action (along the lines of “vote for XYZ” or “come and see us on Stand 123 for a chance to see the new ABC” or “SALE – one day only – show this and get an N% discount” and so on). You’d probably also be thinking about a reason why the recipient might want to follow up on the call to action (for example “candidate J Smith lives in the village and cares about your issues” or “best curry in town, delivered to your door”). You get the gist!
And as we all know, a picture paints a thousand words, so the use of photographs or cartoons or other graphics can be hugely impactful.
So can flyers make a difference?
Every type of media is effective, whether it’s TV, radio, newspaper, on the side of buses, billboards, flyers, or whatever. The question is, how effective and at what cost?
Here are two interesting statistics from the Direct Marketing Association (and there are many more on their web-site):
- 71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product flyers
- 38% of flyers are kept for at least a few days and 13% are kept for over a week. Money-off flyers are 50% more likely to be held for at least a week
So how do I get brilliant flyers?
The good news is – once more you’re in the right place!
Click here and take a good look at the available options. If it’s straightforward and you already have the artwork, you can do it all easily and quickly on-line … but if you need some help or advice then please give us a call on 020 8449 6688 and, as always, we’ll be delighted to help you.