Making it easy – business stationery packs

You know how it is!  We’re all too busy.  We all have too much to do.  We all have deadlines to meet, many (most?) of them unreasonable.  Stephen Covey’s (in)famous ‘Important/Urgent’ 2×2 matrix springs to mind (and if you haven’t read it, check out The Seven Habits of Highly Effective People). Where’s all this going?  […]

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The wonder of poster printing …

There’s something about a poster that we all love.  Whether it’s for a rock concert or an album, a political statement (some of the Soviet propaganda posters from the Cold War period are extraordinarily good, whatever we might think of the message), an exhibition, whatever … they can captivate us just like a beautiful piece […]

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How Top Quality Flyers Can Make a Difference

Let’s begin by reminding ourselves what flyers actually are and their purpose, as a precursor to discussing how they can make a big difference to the effectiveness of your marketing campaigns. What is a flyer? To some degree it doesn’t really matter what we call our printed materials, as long as everyone knows what we […]

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Compliment Slip Printing

In recent articles we’ve covered lots of topics – business cards, leaflets and flyers, letterheads, the importance of a professional look and feel for your printed material, and the impact of social media.  And all this time we haven’t mentioned one of the most commonly used items of business stationery – the humble compliment slip.  […]

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Business Card Printing – What’s It All About?

Several months ago we published an introductory article on business cards, covering their history, their relevance in our digital age, and their essential characteristics.  Let’s quickly re-familiarise ourselves with some  of the important points to remember. Things to remember about business cards … they’ve been around for a long time!  There is some evidence that […]

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How to make promotional leaflets work for you

In previous articles we’ve covered the importance of professional business stationery – from business cards right through to posters – displaying a consistent and positive brand image.  These will constantly reinforce the message to your existing and potential clients that you are a quality organisation delivering quality products and services. So in this article we’ll spend a little […]

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Social Media In Print

Social media.  Not all that long ago it didn’t even exist, yet now it’s hard to imagine a world without Facebook, Twitter, Instagram, and all the rest; (and let’s not ignore more “businessy” applications like LinkedIn). Here are some interesting statistics: roughly half of the entire UK population have a Facebook account (around 31 million […]

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Why Consistent Company Branding is Essential

In our last article we talked briefly about the importance of brand, and we’re going into more detail this time.  We also intend to cover the importance of consistency of brand – essentially where every “interaction” leaves the same impression of the values you are holding up to your clients and potential clients. Of course, […]

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