Welcome to Artwork Guidelines

 

File Formats

We use the very latest Adobe PDF Rip in our Pre-press department and our workflow is based on working with files sent to us as PDFs. Ideally you should send your files to us in this format. Your PDF should be prepared at press quality. Please follow our Artwork guides for full details on artwork preparation. Alternatively we can accept files in flattened tif (Tiff ) or jpg (Jpeg) format. The files should be the correct size and proportion for print. The disadvantage of sending files this way is that all text and graphics will be in a Bitmap and not Vector format, meaning quality could be impaired. However if the files are sent at a minimum resolution of 300dpi then in our experience the results are generally considered acceptable. We are also able to accept other file formats. If you are unable to save your work as PDF please contact us to discuss the options.


Bleed

We require Bleed to allow for the tolerance of our guillotines (the machine used for cutting your job after printing). If any of your design finishes exactly at the edge of your required finished size, then without bleed, when the job is trimmed it can cause unsightly white edges to your finished print. By extending your background colour or image beyond the edge of your finished job the effects of the same deviations are not noticeable.
We recommend that elements intended to go to the very edge of your finished job should extend 3mm beyond the edge.


Quite Border
A Quiet Border is the distance you should allow from the edge of your finished page size for text, diagrams or images not going to bleed. The reason for the border is again the tolerance in cutting. If you have a design where the text runs to the very edge then a cutting deviation will result in cutting off some of your text!. A very small Quiet Border could result in a finished job looking uneven. We recommend a Quiet Border where there is no text etc. at least 5mm around the edges of your job.


Fonts
Although we have an extensive library of fonts, where you have used a rare font we recommend converting the text created with this font or the whole document to be safe, into curves (paths). This means that we no longer require the original font when we print your job. Where you are supplying your work as a PDF it should always be produced with fonts embedded in the file. With a Tiff or Jpeg format, fonts are much less of an issue since these formats effectively embed the font required to print.


Photographs & Graphics
Photographs should be scanned at the size required in your artwork at 300dpi and saved as CMYK images. Images sent as RGB format will be converted to CMYK in our Pre-Press workflow and may produce unexpected colour results.


Colour Matching
There are a large number of variables which can affect the colour produced during Full Colour Printing. Simply looking at the appearance of colours on a monitor, especially if no monitor calibration has been carried out, is unlikely to represent printed colour results. In just the same way an un-calibrated desktop printer, such as a laser or inkjet may well produce very different colours to those produced on a professional printing press.


Layouts
Please supply everything ‘one up’. It is more successful if you leave us to arrange the imposition for printing. E.g. Provide one Business Card on a single page and we will impose the correct amount on a sheet.

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020 8449 6688